May 29th, 2010 Capsule CEO launches!

Hello everyone, I wanted to dedicate a post to Anthem’s new iPhone/Android app.

Anthem has been doing tons of work for other clients in terms of web apps, iphone games and apps, and now I am insanely proud to announce we have launched our first ALL Anthem internal app on iPhone.

Capsule CEO is a business satire. As many people ( including myself) who do business with different companies on a regular basis are aware, buzz words and business speak are a necessary part of selling products and services.

My favorite thing about business speak is who sometimes you can get so into it that you can sound like you said something awesome, but actually said nothing.

So, we ventured ( no pun intended), to create a likeable character who could give you awesome advice at the tap of a button.

The CEO’s design is a fantastic combination of a few well known CEOs, plus some elements that are common among all of us ( CEOs).  We did exhaustive research, right down to the hand-gestures and hand-in pocket style.  We watched and studied tons of keynote speeches, recalled hundreds of powerpoint presentations, and compiled every great buzz term or useful business-ism that we could think of. I am proud of the result and I am excited to see what our team comes up with to continue making Capsule CEO a great app and character.

So, I would like to introduce you to Capsule CEO!

He was designed and animated by one of our amazing staff members Darius Hill

Also check out the logo I designed for it.

You can also check out the app website here: