June 11th, 2010 Marvel vs. Capcom 3 Poster Fixed.

As an artist and designer, I push myself to insanely high standards and I find the most finely tuned details important. Also, since I am good and fast with photoshop and overall design, I always feel the need to just fix problems when I see them happen in professional design. So, today I have decided that I am going to make an effort to share all of my “fixed” and speculative designs.

First up, I would like to show my Marvel vs. Capcom 3 logo and poster edits.  As many of you may know, me and Anthem have been working hard on a fansite effort to build a great social media marketing effort for the upcoming Marvel vs. Capcom 3. When we started MvC3 did not have a logo released, so I designed one.

The Approach :

Capcom has usually had fantastic , classic logos, so I decided to keep in tune with the previous MvC game logos.

Elements I thought were needed. A strong, bright and colorful feel, an equal footing of both company logos, and emphasis and singular connectivity of the number to the game. ie. the logo should feel like one unit. Further, I wanted to play with the idea of it using a strong comic style, hence I added small hints of halftones. Further, the number needed to look sleek and 3d but not feel rendered. So, I opted for sharp, and bold highlights. I chose a bold, modern sans-serif typeface for the words such as VS. and Fate of Two Worlds. Overall, I then wanted to unify it with a strong black outline that helps both contrast, readability, reference to comics and coherency. And what you see is my final logo approach.

The logo :

I have also know that its important that logos are legible and appropriate in context, so I did a few mock-ups with official art. First up is the first piece of Shinkiro Art.

Looks good, but I thought the logo needed more. So, I added more to it( seen above).

Recently for E3, Capcom released a poster with a logo, which seemed to say the least, lazy and uninspired. So, I edited it, this time it was only a photo, so I made sure it looked real.

Below is a side-by-side of the official logo on the left and my design from March on the right.