Shawn Borsky, interactive designer and branding specialist

Interface Design

July 14th, 2010 Better Web Design – Part 1 : Fine-Details

Better Web Design : A Series


This will be the first article in a series I will be writing. The goal is to help fledgling web designers work inwardly on their practices to become an overall better web designer.

In general, one can look at a website and think, “Wow, this looks great” or “This is alright”. Many web users are not designers, nor are they aware of how

June 18th, 2010 FIGO Pasta! Matching great marketing with a great website.

Hello again, everyone.  I’m back with another Theoretical Brand and Web Project.

My subject this time is: FIGO Pasta.
FIGO is a a name you may not be familiar with unless you live in and around the Atlanta area, but it is an fantastic Italian restaurant that focuses on the right things.

First, I would like to start off by saying that whoever is currently handling FIGO’s marketing

March 30th, 2010 Archer Farms Case Study | A Branded Web Presence Strategy


Target’s Archer Farms’ online presence is both upsetting and deplorable. Here is how I would approach them with a brand centric web presence initiative.