Shawn Borsky, interactive designer and branding specialist

Theortical Brand Projects

June 18th, 2010 FIGO Pasta! Matching great marketing with a great website.

Hello again, everyone.  I’m back with another Theoretical Brand and Web Project.

My subject this time is: FIGO Pasta.
FIGO is a a name you may not be familiar with unless you live in and around the Atlanta area, but it is an fantastic Italian restaurant that focuses on the right things.

First, I would like to start off by saying that whoever is currently handling FIGO’s marketing

June 11th, 2010 Marvel vs. Capcom 3 Poster Fixed.


As an artist and designer, I push myself to insanely high standards and I find the most finely tuned details important. Also, since I am good and fast with photoshop and overall design, I always feel the need to just fix problems when I see them happen in professional design. So, today I have decided that I am going to make an effort to share all of my “fixed” and

March 30th, 2010 Archer Farms Case Study | A Branded Web Presence Strategy


Target’s Archer Farms’ online presence is both upsetting and deplorable. Here is how I would approach them with a brand centric web presence initiative.