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Personality in Web Design: Atmosphere, Character And Brand Feel
As a consumer, we seek out products, services, and practitioners that are friendly, helpful, interesting and overall pleasant to deal with. When you select individuals and organizations to interact with or do business with you are making… Read More
The New Room Effect: Usability Is About Comfort
Over the years, I have read probably hundreds of usability tips and tricks. They all seem to give generally decent advice that are all blanket statements about usability. Such things as “Use a sans-serif” or “Make sure… Read More
Defining User Experience as Brand Experience
I have found that the best way to think of user experience is as the core of a brand: the reactor or the nucleus. Without good user experience your brand means nothing. But what is a brand? Its most… Read More
Using Power Structure and Gestalt for Visual Hierarchy
A core place to begin a website discovery process is to learn the goals and objectives of your client. It is imperative to understand what the website needs to do and which things are the most important. In order… Read More